Cost
Busywork leaves the payroll. Automations and a redesigned week mean the next coordinator hire often does not need to happen. Cost comes out of process — not out of the people who have taste.
Consult · Implement · Maintain
The AI back office for growing ecommerce brands.
You already pay for the tools. You keep hiring anyway.
We consult, we implement, and we maintain the work in the tools you already run. New automations and a leaner way to operate — so the brand can grow without the payroll growing with it.
Less payroll. Same output. Faster ops.
Track record
Clients we’ve worked for.
Two decades of work across enterprise brands, ecommerce leaders, and specialist industries.
- Qatar Airways
- Microsoft
- Zalando
- Rocket Internet
- bwin
- Novomatic
- Palmers
- HEAD
- VitaminExpress
- Uhrcenter
- eRecht24
- Dr. Rudda
- Origondo
- 123sonography
- Medizin-Netz
- Tax Resolution Institute
Our founder, Harold Rich, ran and exited a seven-figure ecommerce business. You talk to him on the call — not a sales team. That is who consults, implements, and maintains the work.
01 — The drag
You didn’t build a brand to become a staffing company.
At $1M–$10M, the default answer to every operational mess is another hire. Another coordinator. Another analyst. Another person to chase exceptions, paste numbers into sheets, and answer “where is my order?” for the hundredth time.
“Headcount is the most expensive way to paper over a bad process.”
Headcount grows. Margin does not. The founder still gets the 11pm Slack. Returns, inventory exceptions, vendor email, sheets that don’t match Shopify — the work is pattern-matching dressed up as jobs.
The other default is waiting — for the agency to get to it, for the freelancer to reply, for the new hire to ramp. A two-hour fix becomes a quarter.
This is not a tooling problem. It is a work-design problem. Most of the back office can be designed so a smaller team ships the same output. That is the job.
02 — The work
Consult. Implement. Maintain.
All three, for you. We design a smarter way to run the week, we install the automations — with your team, or we stand it up ourselves if you need it now — and we stay so the cost stays out of the payroll. No Leanroom app. No seat license.
- 01
Consult
A short, paid diagnostic. We sit with the owner or ops lead, map where time and payroll actually go, and say what to automate, what to redesign, and what to leave alone.
- 02
Implement
Two ways. We sit with your team and install it together — or, if you need it now, we bring the extra hands and stand the work up ourselves. Automations in the tools you already pay for: intake, triage, exceptions, reporting, content, customer ops. Working systems in the business — not a deck, and not another hire.
- 03
Maintain
We stay and run it with you. A monthly retainer to keep the stack current, train the people who own it, and stop the company from hiring its way back into the same mess.
03 — Outcomes
What changes when the work is designed.
No invented percentages. Less labor per unit of work — without starving the brand of the people who actually have taste.
Time
Returns, tracking questions, reporting, and “can you just…” requests stop owning the week. The people you keep spend their hours on judgment, not copy-paste.
Headcount
The brand can grow without the org chart growing with it. Same output. Fewer seats you have to open. The change is structural — not a layoff round.
Thirty minutes with the founder. No pitch — just where your week is going.
04 — Fit
Who this is for — and who should keep walking.
For
- Ecommerce and DTC brands doing roughly $1M–$10M a year
- Founders and ops leads who own the P&L, not a steering committee
- People who want the work done — not another meeting, another tool, another hire
- Operators who feel headcount growing faster than margin
Not for
- Shops still finding product-market fit
- Enterprise teams running a six-month RFP
- Anyone who wants a chatbot on the site and a case study by Friday
- Leaders looking for a magic login instead of a change in how the company runs
05 — Questions
The objections we hear first.
06 — Contact
A conversation, not a demo.
Thirty minutes with the founder. If the fit is right, we consult, implement, and maintain it for you. If it isn’t, we will say so.
- 30 minutes, no deck
- A working conversation about where time and payroll actually go — not a scripted sales pitch.
- You talk to the founder
- Harold takes the call. He has run and exited a store, so the advice is about how your business actually runs.
- You leave with something
- At least one concrete process worth automating — useful whether or not we ever work together.